The CULTURAL SECTOR IS in complete
NEW SOCIOCULTURAL BEHAVIOURS and
NEW TECHNOLOGICAL ADVANCES
RECENT HEALTH RESTRICTIONS ARE FORCING MUSEUMS and
CULTURAL INSTITUTIONS to
CHALLENGING THEM to
NEW SYSTEMS and
VIBE IS an
EXPERIMENTAL PLATFORM for
CULTURAL CONTENT, COMMUNITY EXCHANGE and
HYBRID EXPERIENCES that has
EXPLORED NEW WAYS of
A project co-funded by the Creative Innovation Lab programme of the European Union, VIBE has generated an ecosystem of museum representatives, audio-visual and cultural mediation industry experts, as well as young creatives and young audiences. Main outputs have been the scouting of the challenges and opportunities of the cultural sector through co-creation sessions and an analysis of the state of the art, and the generation of innovative exhibition guidelines that have resulted in a pilot exhibition, Active Activism Act (AAA).
AAA was the pilot exhibition of the VIBE project. It was exhibited physically in Barcelona and experienced digitally worldwide, establishing the proof of concept of innovation in cultural experiences, where culture and audio-visual are bridged through digital technologies.