The CULTURAL SECTOR IS
in complete UPHEAVAL.
NEW SOCIOCULTURAL BEHAVIOURS
andNEW TECHNOLOGICAL ADVANCES
and also RECENT HEALTH RESTRICTIONS ARE FORCING MUSEUMS
and
CULTURAL INSTITUTIONS
to TRANSFORM
theirACTIVITIES,
CHALLENGING THEM
to UNLEARN
and REBUILD
Through NEW SYSTEMS
and NEW MEDIUMS.
VIBE IS
an EXPERIMENTAL PLATFORM
for CULTURAL CONTENT, COMMUNITY EXCHANGE
and HYBRID EXPERIENCES
that has EXPLORED NEW WAYS
of CONSUMING CULTURE.
A project co-funded by the Creative Innovation Lab programme of the European Union, VIBE has generated an ecosystem of museum representatives, audio-visual and cultural mediation industry experts, as well as young creatives and young audiences. Main outputs have been the scouting of the challenges and opportunities of the cultural sector through co-creation sessions and an analysis of the state of the art, and the generation of innovative exhibition guidelines that have resulted in a pilot exhibition, Active Activism Act (AAA).
AAA was the pilot exhibition of the VIBE project. It was exhibited physically in Barcelona and experienced digitally worldwide, establishing the proof of concept of innovation in cultural experiences, where culture and audio-visual are bridged through digital technologies.